Scarcity : why having too little means so much

Scarcity: Why Having Too Little Means So Much is a 2013 book by behavioural economist Sendhil Mullainathan and psychologist Eldar Shafir. The authors discuss the role of scarcity in creating, perpetuating, and alleviating poverty. The book also proposes several ideas for how individuals and groups of people can handle scarcity to achieve success and satisfaction.